Insights

Strategies and perspectives for deeper member engagement at your Financial Institution

visual of RAZR Rewards storefronts

Engaging Loyalty Rewards Members with Custom Online Storefronts during the COVID-19 Pandemic

It’s not surprising that loyalty redemptions are down. Waiting for the pandemic to pass is not the answer, especially for traditional financial institutions. Custom online storefronts can help.

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From Engagement to Relationship: The imperative to move beyond a single product approach to loyalty.

Leading Financial Institutions, regardless of size, have long understood that loyalty doesn’t just happen. Rather, it’s a direct result of the emphasis the financial institution puts on loyalty in its ongoing approach to the customer. To compete, especially in the presence of nontraditional banking options, financial institutions need to find better, stronger ways to engage their customers in meaningful ways.

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